.YOU MAY not know it, but various typefaces evoke various feelings. Serif typefaces, with little strokes at the ends of characters, are actually often discovered in publications as well as papers. They seem to be trusted and also reliable.
Sans serif typefaces, which appear, may appear contemporary and also casual. Graphic uniformity provides readers a sense that they recognize where they stand up it aids to create depend on. In the case of The Economist, it specifies the shade for our journalism.