.New Delhi: Boldfit, a direct-to-consumer (D2C) physical fitness brand name has onboarded Indian cricketer KL Rahul as a label emissary and also an entrepreneur in the firm, it showed ETRetail.Without divulging the specific percentage of risk the cricketer has actually taken, the company stated it is a substantial and also tactical investment.This collaboration strives to make use of KL’s astounding popularity, particularly one of youth and physical fitness lovers, to extend Boldfit’s dip untapped markets and also demographics around India.Sharing about the company’s growth strategies, Pallav Bihani, founder as well as CEO of the company stated, “We are going all-in on extending our activewear and footwear groups, which are set to redefine the fitness market. These segments are our potential growth motors.” Currently, physical fitness and also yoga accessories steer the majority of Boldfit’s sales, Bihani shared.In the fiscal year 2022-23, the D2C brand obtained a revenue of Rs 73 crore. Along with important projects and this alliance, the label targets to get to an income of Rs five hundred crore through FY26.
Established in 2018, it currently provides over 1 crore customers every year as well as intends to extend this range to 5 crore with this alliance. Also, it is enhancing its own supply chain commercial infrastructure to make sure swift shipping and also regular item availability.Looking ahead, the D2C startup counts on a spurt in on the internet web traffic, social networks engagement, as well as greater purchases across our main categories. Published On Aug 1, 2024 at 10:46 PM IST.
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