.2024 has actually been actually an inconsistent year for adtech funding.U.S.-focused adtech startups, as soon as accustomed to getting billions in equity capital each year, have brought up virtually $360 million thus far this year, putting it on the right track to become the industryu00e2 $ s slowest year in over a years, per Crunchbase records. That lag is due to market saturation, heightened regulatory stress, as well as financial uncertainties.ADWEEK consulted with 5 VCs who continue to purchase adtech firms, regardless of these difficulties, concerning what they are looking for as well as what they prevent. Possibly unsurprisingly, these investors are targeting possibilities in privacy-focused innovations and also industry-specific regions such as hooked up television.